this article from arstechnica talks about how ad supported books may soon become a reality. It links to a nonfiction book that Harper released in that format as a test. For nonfiction, maybe, but I don't think this is going to work. I admit I am biased by the fact that I have a total, utterly consuming, passionate hatred for ads and advertisers. However, I think also that readers see enough ads. We don't want them distracting from our reading. The point of a regular fiction book is to read it cover to cover; a reader is hardly likely to click some unrelated link. A reader is also not likely to read the book somewhere (like a browser) where ads can be easily shown. But, who knows. If it means publishers trying new online publishing ideas, I won't bash it too hard.